http://news.com.com/Nvidia+to+work+o...3-5481502.html
Nvidia to work on PlayStation 3 chip
Graphics chip leader Nvidia announced Tuesday that it is working with Sony to develop the graphics processor for the next version of Sony's PlayStation video game console.
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As a result, industry observers weren't surprised when Microsoft announced last year that it had selected Nvidia rival ATI Technologies to create the graphics processor for the next version of the Xbox, expected to hit the market late next year.
Sony has slowly revealed details over the past few years on its plans for the PlayStation 3, which the company plans to preview at the Electronic Entertainment Expo trade show next May.
"We are thrilled to partner with Sony Computer Entertainment to build what will certainly be one of the most important computer entertainment and digital-media platforms of the 21st century," Nvidia CEO Jen-Hsun Huang said in the statement. "The combination of the revolutionary Cell processor and Nvidia's graphics technologies will enable the creation of breathtaking imagery that will surprise and captivate consumers."